.NO OTHER FIRM has profited from the boom in artificial intelligence (AI) as long as Nvidia. Because January 2023 the chipmaker's share price has risen by nearly 450%. With the complete value of its portions approaching $2trn, Nvidia is actually now America's third-most important organization, responsible for Microsoft as well as Apple. Its earnings for the very most latest quarter were $22bn, up coming from $6bn in the same time period in 2013. The majority of analysts assume that Nvidia, which controls more than 95% of the market place for expert AI chips, will continue to increase at a scorching pace for the foreseeable future. What makes its potato chips thus special?