.NEARLY ONE BILLION individuals are casting their votes in India's general vote-casting. It is the most significant autonomous exercise in background-- and might likewise be actually the best costly. Investing is actually anticipated to get to 1.35 trn rupees ($ 16bn), according to the Centre for Media Studies (CMS), an Indian charitable. That would certainly be more than double the amount devoted in the previous political election in 2019 as well as even go over the cash sprinkled in United States's governmental political election in 2020. Why do Indian political parties invest such vast amounts?